Pride. Passion. Performance.

Passion. Pride.


Since 1985

We take pride in everything we do and are deeply passionate about cycling. Since opening our shop in 1985 we’ve believed that anything worth doing is worth doing correctly. We want to be sure our customers have received good value for their hard-earned dollars. 

Our approach has always been to listen, and offer information that helps to educate our customers, allowing them to make informed choices. We do not believe in overselling (talking our customers into more than they need) but can satisfy pretty much any cyclist’s desires.


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Qualified Mechanics

Our service department has worked hard to deserve its reputation as a shop that does quality work while never doing more than the customer has agreed to, and always billing the amount quoted. We endeavour to help our customer understand why any work is needed beforehand, and ensure the job is done right and delivered on time.

So drop in and meet our mechanics, have a chat, ask your friends about their experiences with our work – and if you need your bike fixed in any way give us a try. Even if you’re just looking for some good advice, we’d love to see you.

"knowledgeable staff, excellent variety of quality bikes and gear, first-rate mechanics and service ... And great dogs!"

– Rob –



to Bells

From your child's first bike, to commuters, to high-end racing bikes, we've got what you need for life on two wheels.

We carry one of Victoria's best selections of cycling clothing, including shoes, helmets and jackets – and an extensive women's clothing section.

And we've got you covered for your parts and accessories needs – from lights to fenders to saddles – along with the expertise and experience to recommend what really works.